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Cookie Policy

LiveScore’s Platforms (being the websites and/or applications of LiveScore (including but not limited to desktop websites (including www.livescore.com), mobile websites and native mobile applications) use cookies and local storage to distinguish you from other users. This allows us to provide you with the best possible experience when you browse our websites and helps us to understand how to improve our service even further.

This cookie policy was last updated on 5 November 2019.

INFORMATION ABOUT OUR USE OF COOKIES

What is a cookie?

Cookies are small files which are stored on your computer or mobile device. If you provide your consent to the use of cookies, this allows our Platforms to store a modest amount of data specific to your device, which allows our Platforms to recognise your connected application device and store information about your preferences or past actions so you can have an improved experience while using our Platforms every time you visit us.

Why do we use cookies?

We use cookies when you connect to our Platforms. We use first party cookies (which are cookies set by our Platforms when you visit our Platforms) and third-party cookies (which are cookies set by a website or a domain other than our Platforms when you visit our Platforms) to distinguish you from other users. This allows us to provide you with the best possible experience when you browse our Platforms and helps us to understand how to improve our service. For example, certain types of cookies can be very helpful to enable you to navigate between the different pages of our Platforms efficiently, to remember your preferences and past actions on our Platforms, and to make the interaction between you and Platforms quicker and easier.

What type of cookies do we use?

We use the following cookies:

  • Strictly Necessary cookies. These are cookies that are required for the operation of our Platforms. Examples include cookies that enable you to access our Platforms and cookies that ensure content works correctly on your device. Without these, you will not be able to use all of the services we provide. If you decide to opt-out from storing these cookies, certain parts of our website will not work correctly and, in some cases, may not work at all.
  • Functionality cookies. These cookies enable the features of our website. They recognise you when you return to our website and remember the choices you have made such as the selection of your favourite sports matches or enable notifications. This enables us to personalise our content for you and remember your preferences (for example, your time zone, favourite matches, sounds notifications, etc). Without these cookies, you will still be able to use our website, but your experience will be more difficult, and you may not get the best of our services. You will not see content that is relevant to you.
  • Analytical or performance cookies. These cookies (for example when we use Google Analytics 360 and GumGum Sports) allow us to recognise and count the number of visitors to our Platforms and to see how visitors move around our Platforms when they are using them. This helps us to improve the way our Platforms work, for example, by ensuring that users are finding what they are looking for easily.
  • Targeting cookies for marketing and advertising. These cookies record your visit to our Platforms, the links you have clicked in our Platforms, and the pages you have visited as linked from our Platforms (including, in the case of interest-based advertising, the pages of other websites). We or our partners may use this information to make the advertising displayed on our Platforms and their websites/applications more relevant to your interests. Without these cookies, you will be able to use and enjoy all of the features of our Platforms but the advertisements (“ads”) you see on our Platforms or those of third parties will not be tailored to your preferences in a way that reflects your likely interests based on the audience segments into which we have placed you.

More information about the individual cookies we use, the purposes for which we use them and how to opt out of targeting cookies for marketing and advertising.

In the table below, you can find more information about the individual cookies we use, the purposes for which we use them and how to opt out of targeting cookies for marketing and advertising.

Type of Cookie Name of Cookie Purpose Expiration Time More information (if available) Opt-Out Link
Essential cookie cookiePolicyConsent This cookie is essential to show you our cookie policy. 1 year
Essential cookie euconsent This cookie is essential to maintain your consent with the use of our services. 13 months
Functional cookie BodyLayoutForceDesktop This cookie is only used when local storage is unavailable. It enables us to show the website in desktop layout on a mobile device. 12 months
Functional cookie Google Plus button A range of cookies that enables us to show you the Google Plus button and provide a possibility to interact with it. Link Link
Functional cookie Facebook Like button A range of cookies that enables us to show you the Facebook Like button and provide a possibility to interact with it. Link Link
Targeting cookie _ga This cookie enables us to understand usage statistics on our website. 2 years Link
Targeting cookie _gat This cookie enables us to understand usage statistics on our website. 2 years Link
Targeting cookie _git This cookie enables us to calculate the total unique users visiting our website 2 years Link
Targeting cookie _lstID This cookie enables us to calculate the total unique users visiting our website. As long as you use our Services
Targeting cookie Oath (and its affiliates) A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Rubicon (and its affiliates) A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Index Exchange, Inc A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie OpenX Software Ltd A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie AddApptr GmbH A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie PubMatic, Inc A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie InMobi Pte Ltd A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Kiosked Information Systems Limited A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Shangyoujia Technology (HK) Limited (AdView Technology) A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie FPT AdTrue, JSC A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Smaato, Inc A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie The Fyber Group (including its affiliates) A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie McCann Disciplines Ltd (Primis) A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link
Targeting cookie Sportradar AG A range of cookies and web beacons are deployed in order to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen Link Link Link

INFORMATION ABOUT OUR USE OF LOCAL STORAGE

What is local storage?

Browser web storage enables websites to store data in a browser on a device. This technology is similar to cookies in that only non-sensitive data is stored, but has a greater storage limit. When web storage is used in "local storage" mode, it enables data to be stored across sessions (meaning that data are retrievable even after the browser window has been closed and reopened). One technology that facilitates web storage (and local storage) is HTML 5.

What type of properties do we store in local storage?

We use the following properties:

  • Functionality properties. These properties enable the features of our website. They recognise you when you return to our website and remember the choices you have made such as the selection of your favourites sports matches or enable notifications. This enables us to personalise our content for you and remember your preferences (for example, your time zone, favourite matches, sounds notifications, etc.). Without these properties, you will still be able to use our website, but your experience will be more difficult, and you may not get the best of our services. You will not see content that is relevant to you.
  • Targeting – Marketing and advertising properties. These properties record your visit to our website, the pages you have visited (including, in the case of interest-based advertising, the pages of other websites) and the links you have followed. We or our partners may use this information to make our website and the advertising displayed on it more relevant to your interests. Without these properties, you will be able to use and enjoy all the features of our website but the ads you see on our website or those of third parties will not be tailored to your preferences or to an audience segment that reflects your likely interests.

You can find more information about the individual properties we use and the purposes for which we use them in the table below:

Type of Property Name of Property Purpose More information (if available)
Functional property matches_last_updated This property enables us to synchronise your Favourite matches between browser tabs.
Functional property notifications_enabled This property enables us to display notifications about your favourite sport matches.
Functional property sounds_enabled This property allows us to enable sound notification about your favourite sport matches.
Functional property timezone_offset This property enables the website to display the content in a different time zone than the system default.
Functional property my_matches This property enables us to list your sport matches as Favourites.
Functional property miniLeagueTable This property enables the website to remember your selection of the mini league table.
Functional property com.livescore.refresh_detection.count

com.livescore.refresh_detection.timestamp

com.livescore.refresh_detection.url
A range of values stored in Session Storage, which expires when you close the browser tab. We use this information it to calculate the number of manual refreshes made to the page you are currently visiting and show an alert that the page does not need to be refreshed manually if needed.
Functional property Facebook Like button A range of properties that enables us to show you the Facebook Like button and provide a possibility to interact with it. Link
Functional property BodyLayoutForceDesktop This property enables us to remember your choice when you visit our website from a mobile device and choose to view the site in the desktop layout.
Targeting property google_experiment_mod This property enables us to show you personalised advertising, to improve reporting on campaign performance and to avoid showing you ads that you have already seen.
Targeting property google_pub_config This property enables us to show you personalised advertising, improve reporting on campaign performance and avoid showing you ads that you have already seen.

Duration

Except for essential cookies, all cookies will expire after 2 years or, in respect of interest-based advertising, after the period stated in the relevant web pages at the links in the table above.

Local storage does not expire, the information remains on your computer for future browsing sessions. The technology works in real-time, allowing websites to access the data stored in the local storage on your browser when you access their websites. You are, however, able to manage your browser settings to disable the local storage and/or to delete the stored data (see below).

MANAGING COOKIES AND LOCAL STORAGE PREFERENCES

Where required by law (and only in respect of browsers and/or devices that support such technology), we use a consent management platform ("CMP"). The CMP allows users of our Platforms to provide their consent to the use of non-essential cookies and/or to manage their consent, in respect of specific functionality and cookies.

In addition to the CMP, most modern browsers also allow you to see what cookies you have on your device, and manage your preferences by using their cookie settings. You can usually find these cookie settings in the “option” or “preference” menu of your browser. You can always use the “help” functionality in your browser to search for this information. Here is a list of links which you will find helpful to understand how to manage your cookie preferences:

Modern browsers allow you to delete the data in local storage (also referred to as "website data", "browsing data" or "other data" in some browsers) by using the privacy settings associated with that browser. Most browsers also now offer the option to accept, prompt for or block the storage of local data.

Interest-based advertising

If you would like to understand more about interest-based advertising and/or managing your opt-out options in relation to interest-based advertising, further information can be accessed via the following links:

If you are using our native mobile applications, you can manage certain preferences via your device's privacy setting (e.g., Platformle iOS Limit Ad Tracking).

Information about our advertising partners is provided in our privacy notice. If you would like to opt-out of the targeting cookies of an advertising partner, please use the links provided above.

CHANGES TO THIS COOKIE POLICY

We may, from time to time, change or update this cookie policy. All changes to this cookie policy will be published on this page of our Platform. Each change will become effective upon publication. We recommend that you revisit and read this cookie policy regularly to ensure that you are up-to-date with the current terms.

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